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Creative Director

Creative Direction for agencies and the brands they serve.

Creative Director and UX strategist based in St. Louis. I work with agencies as an embedded senior CD and with brands directly — campaign creative, brand systems, enterprise UX, and everything in between.

Available now · Remote & Midwest

25+

Years directing senior creative for Fortune 500 brands.

13→1

Hospital websites unified into a single platform for Memorial Health.

Brand
+ UX

The rare CD who works fluently across both brand campaigns and enterprise product design.

Webby
’25

Award Winner · Co-founder, Righteous Creative.

NASCAR Levi’s AT&T John Deere Bayer STIHL Anheuser-Busch Memorial Health DirecTV Machina Labs NASCAR Levi’s AT&T John Deere Bayer STIHL Anheuser-Busch Memorial Health DirecTV Machina Labs

Background

I started doing this before Google existed. Twenty-five years of brand campaigns, enterprise UX, product launches, and integrated creative — across categories that demand actual expertise, not just taste.

NASCAR, Levi’s, AT&T, Anheuser-Busch, John Deere, Bayer, STIHL, Memorial Health. Brands that measure everything and accept nothing less. I’ve been in those rooms for a long time.

Today I co-found Righteous Creative and take on select engagements directly — senior creative direction without the agency markup. If you need someone who has run the room, pitched the room, and built the work that came after, that’s the job.

Jeff Black, Creative Director
01
Righteous Creative · Co-founder

Built a creative studio worth showing up for. 2025 Webby Award Winner. The kind of work that reminds you why you got into this.

02
The client list

John Deere. Bayer. Pioneer. AGCO. National Pork Board. United Soybean Board. NASCAR. Levi’s. AT&T. STIHL. Shell Oil. Koch Industries. Memorial Health. Brands that measure everything and accept nothing less.

03
St. Louis, MO · Available worldwide

Remote-ready for the right engagement. On-site across the Midwest. Best fit: agencies, B2B brands, and startups that need a senior CD.

Strategy first. Then execution.

How I work
01

Understand the business problem

Creative work that doesn’t connect to a business outcome is decoration. I start by understanding what you’re actually trying to achieve and who needs to believe it. Only then does design begin.

02

Move fast, think clearly

After 25 years I can assess a problem quickly and get to the ideas that matter. Fewer meetings. More output. I don’t need three weeks of discovery to do great work.

03

Make it real

I take work from concept to execution and stay engaged all the way through. Not just decks and presentations. Actual, finished work — built, shipped, and performing.

Where I can help

What I do

01

Creative Direction

Campaign concepting, brand storytelling, and creative strategy. Senior CD leadership for agencies who need it on a project basis.

Campaign Concepting Team Lead

02

Brand Systems

Visual identity, brand voice, design systems, and guidelines for companies building or rebuilding from the ground up.

Identity Design System Guidelines

03

Enterprise UX

UX leadership for complex B2B platforms, dealer portals, healthcare systems, and enterprise tools. I’ve shipped it all the way through.

UX Product Design B2B

04

B2B Campaigns

Integrated campaign creative for complex buyers. Specialty in AgTech, healthcare, and industrial — categories that demand substance.

AgTech Healthcare Industrial

05

Agency Partnerships

Embedded senior CD for pitches, capacity gaps, and accounts that need oversight without the full-time hire. Available on-call or project.

Embedded Pitch Support On-call

06

Startup Branding

First-time brand strategy and identity for startups who need to look credible and differentiated from day one. No fluff, just position and execute.

Identity Strategy Positioning

In their words.

Clients & collaborators

“We brought Jeff in to untangle a genuinely complex product. He made sense of it immediately — restructured the experience so it felt intuitive for our users without dumbing anything down. Our team finally had a system we could build on instead of constantly patching.”

Product Leadership Agvance · Enterprise AgTech Platform

“Jeff knows how to translate a big brand moment into a digital experience that delivers. The Daytona work wasn’t just visually strong — it was built to move people. He balanced real pressure and a lot of moving pieces without ever losing the idea.”

Digital Experience Team NASCAR · Daytona 500

“Healthcare is complicated, and Jeff didn’t shy away from that. He helped us simplify how patients and families navigate the system without losing the depth behind it. The work had a meaningful impact on how people access care — and how they see us.”

Patient Experience Memorial Health

Ready to work
without the overhead?

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