Creative Director
Creative Director and UX strategist based in St. Louis. I work with agencies as an embedded senior CD and with brands directly — campaign creative, brand systems, enterprise UX, and everything in between.
Available now · Remote & Midwest25+
Years directing senior creative for Fortune 500 brands.
13→1
Hospital websites unified into a single platform for Memorial Health.
Brand
+ UX
The rare CD who works across both brand campaigns and product design.
Embed
ready
Drop into an agency team on any pitch, account, or capacity gap.
Background
I've spent my career at the intersection of brand strategy and digital product design. From motorsports to enterprise agtech, from hospitality photography to military robotics — the work has always been about one thing: clarity.
I thrive in the overlap where strategy, design, and technology have to work together. Whether I'm leading a team or designing in the trenches, the goal is the same — deliver work that performs.
NASCAR, Levi's, AT&T, Anheuser-Busch, John Deere, Bayer, STIHL, Memorial Health. Brands that don't tolerate weak thinking. I've been in those rooms for a long time.
NASCAR. Levi's. AT&T. John Deere. Bayer. STIHL. Memorial Health. Brands that measure everything and accept nothing less.
Remote-ready for the right engagement. On-site across the Midwest. Best fit: agencies, B2B brands, and startups that need a senior CD.
Creative work that doesn't connect to a business outcome is decoration. I start by understanding what you're actually trying to achieve and who needs to believe it. Only then does design begin.
After 25 years I can assess a problem quickly and get to the ideas that matter. Fewer meetings. More output. I don't need three weeks of discovery to do great work.
I take work from concept to execution and stay engaged all the way through. Not just decks and presentations. Actual, finished work — built, shipped, and performing.
01
Campaign concepting, brand storytelling, and creative strategy. Senior CD leadership for agencies who need it on a project basis.
02
Visual identity, brand voice, design systems, and guidelines for companies building or rebuilding from the ground up.
03
UX leadership for complex B2B platforms, dealer portals, healthcare systems, and enterprise tools. I've shipped it all the way through.
04
Integrated campaign creative for complex buyers. Specialty in AgTech, healthcare, and industrial — categories that demand substance.
05
Embedded senior CD for pitches, capacity gaps, and accounts that need oversight without the full-time hire. Available on-call or project.
06
First-time brand strategy and identity for startups who need to look credible and differentiated from day one. No fluff, just position and execute.